Category Archives: Business Planning

Pros and Cons of Bootstrapping Your Startup

Not all entrepreneurs need external funding to start a business. Some of the most successful companies today started with less than $1000 of capital out of their own pocket. Bootstrapping, or self-financing, is one of the earliest forms of funding coming from personal investments of entrepreneurs and business founders. When done right, it opens far

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Are Take-Away Apps a Good Marketing Option for Your Restaurant?

Online food ordering apps have revolutionised the takeaway scene in nearly every major city around the world. From a customer viewpoint, they make it easy to research restaurants, order and pay for food, conveniently delivered right to their door. This no doubt brings a swathe of new customers to establishments who may not have ordered

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Essential Advice for Startup Recruitment

As a startup, recruitment drives can be daunting. Not only are they expensive but they’re time consuming too. If you make a poor judgement, there could be some serious financial repercussions. The team you hire will play a major role in the success or failure of your company. Innovate UK have some essential advice for

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Realistic ways a startup can successfully implement OKRs

This blog is brought to you by Niraj Ranjan Rout, founder of collaboration software company, Hiver. A startup’s flat hierarchy implies that employees have to self-monitor their own performance and there is usually no hawk-eyed manager watching your every step. But, many a times judging your performance objectively can be hard and such judgements can

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Our Top Marketing Tips for Introverts

Type ‘entrepreneur’ into Google and do an image search and you’ll see the usual pictures of Richard Branson, Alan Sugar, Donald Trump and a bunch of stock photos of young men that look like they could sell ice to the Eskimos. Sadly, this is the stereotypical ‘image’ of an entrepreneur. But 50.7% of us would

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SEO For New Websites: 7 Ways to Set Yourself Up for Success

For many new business, driving new customer acquisition through Google is make or break and therefore, SEO should be a huge consideration from the beginning. Make no mistake; at the specialist end, SEO can be really complicated. However, there’s loads you can do to improve SEO that’s actually rather simple and logical. We have complied

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Infographic: 10 Mistakes to Avoid When Making Your Business Plan

When you start a business, there are 1,001 things on your to-do list. At this point, you’re not quite sure if you’re good at multitasking, or bad at concentrating… So where does making a business plan come on your to-do list? If the answer is ‘somewhere near the bottom’, then making it a priority is

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Why is Professional Photography Important to Your Business?

One of the most vital things to remember for your new business is that no matter how well you present yourself and you products, without some really good PR no one will notice your new brand; it’s no good having a great website and products if no one is looking at it. There are many

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How To Start A Clothing Brand

The fashion industry is worth a huge £43.2 billion annually in the UK alone and £411 billion in Europe. It’s no wonder then that it is an attractive prospect for an entrepreneur looking to start up their own business, especially for those who are creatively minded and who have a passion for clothing. Because the

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5 Facts: 5 Common Reasons Start-Ups Fail (and how to overcome them)

We’ve compiled a list of five common reasons startup businesses fail and how you can overcome each of them to give your business its best chance to succeed. Before we get into the five reasons we’d like to summarise this blog post in three words: Business. Is. Hard.* 1. No market demand When starting up

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