Moving from organic growth to accelerated growth to meet scale up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.
This one day workshop is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling.
Participants will look at the principles of developing a strategic marketing plan for a scaling business
- Identify the marketing resources needed to supoort growth
- Establish how to set clear company and marketing objectives
- Identifying primary barriers to moving forward internally and externally
- Identify opportunities in product and market developments for growth
- Identify what success looks like and how to measure progress.
The workshop will be delivered by Veronica Swindale, Managing Director of nesma.